Sportswear: Between fashion, mass customization and innovation
Sport is an important part of many people’s lives – as both recreation and entertainment. It is also a sizable industry with political and economic ramifications in today’s world. Within the last half-century or so, sportswear has become a driving force for new trends in fashion and for textile innovation as described in the ebook we’ve just created.
The driving force in this new marketplace is the consumer. The driving factor is technology.
Thus, as printer manufacturer you should keep up with these recent developments in textile materials with specific reference to their use in sportswear. The only way to do it is to seeking advances in sportswear manufacturing techniques, and consequently improving your printing performance to be ahead of the game – get to know more.