Digital textile printing started in 90s, but technology, market, and supply chain challenges have kept it from going truly mainstream. Yet, all these challenges – technology, market, and even supply chain – are steadily being overcome.
The growing adoption of digital signage technologies and reducing costs of the systems are offering flexible signage operations to the consumers at comparable costs. One of these emerging technologies is dye sublimation printing
Dye sublimation is paving the way
The digital signage market due dye sublimation printing was valued at € 4.8 billion in 2018 and is expected to reach a value of € 7.5 billion by 2023, at CAGR of 10.7%, during the forecast period (2018-23). (Hayward, 2018) This signage is deployed for two purposes, which include solutions that are employed for marketing and advertisement to attract consumers and expand the knowledge regarding the availability of product and features through billboards, backlit displays, etc. The other applications include signage or “signs” deployed for conveying information to the observer, known as information signs, which includes exit signs, traffic signs, elevator signs, and other forms of printed signage deployed in many areas. (Intelligence, 2017) Digital printers and inks manufacturers are working towards opening the opportunities for printing on a wide variety of fabrics, and display applications lead the way.
The segment has been divided into its most important subcategories:
Indoor visual communications: Interior banners and soft signage; Scenery and backdrops; Other indoor communications display
Outdoor visual communications: Soft signage; Flags and banners; Other outdoor communications display
Soft signage relates to signage on fabrics or flexible woven materials. It is a division of the larger display/signage market, which is already well advanced in the transition from digital to analogue.
Market overview - Digital Signage
The most important geographic regions we should look at are: