Posted on Aug 9, 2019

Corrugated cardboard, a gold mine of sustainability



According to the study "Packaging 2020 - Innventia Global Outlook Report" – global consumers are steered by product packaging in their purchasing behaviour. More and more, we tend to discard products in plastic packaging and feel guilty when we throw away plastic water bottles. We worry about the amount of packaging consumed by society, and when shopping online we might consider having goods delivered in simple standard packaging instead of the original packaging if it makes them cheaper.

Corrugated cardboard – a radically alternative to plastic

The growth of consumer demand for sustainable and recyclable packaging is driving innovation. The corrugated and paper industries have found excellent alternatives to fossil-based products, ones that are friendly for our environment.

Essentially, we need to ask ourselves if what we’re doing today will be sustainable seven generations down the line. Now, corrugated cardboard respects it and still has more to off­er. That’s why corrugated grew to become the packing material of choice for many brands and industries. Additionally, its high-tech construction ensures the material can carry a wide range of weights, protects against moisture and provides sustainable packaging solutions. Furthermore, corrugated cardboard is highly customizable and very cost-effective. Let’s delve a little deeper into the world of corrugated cardboard and find out what is driving such sustainable commitment from packaging converters to shoppers.

Corrugated cardboard is cost-eff­ective and sustainable

For start, corrugated cardboard boxes are the most economical carton available. They don’t require high labour costs or costly tools to manufacture and fill the boxes. Apart from that, corrugated is easy to recycle and the boxes can be folded back up and stored away for later use.

Corrugated has a perfect combination of price, strength, and sustainability.

While other materials like glass and metal may be stronger or more recyclable, prohibitive costs prevent them from being used at the same level of ubiquity, and the infrastructure to recycle them is not as well established. At the other end of the spectrum, plastic-based materials such as bubble-wrap, Styrofoam, or polybags may be easy to produce but are incredibly unsustainable. Only 15 percent of plastic is recycled; leaving the rest to sit in landfills. And not one bit of it naturally breaks down. Meanwhile, paperboard naturally breaks down and decomposes. Altogether, corrugated is a great business opportunity dare to be dismissed. (Packsize, 2013) Corrugated paper packaging is extremely versatile. It can be made into any shape or size — anything from colourful boxes for safeguarding fast-moving consumer goods such as chocolates, to trays for taking care of fragile fruit. It’s also the ideal material for other purposes too, including furniture, exhibition stands, and even housing insulation. (CHRIST, 2018) – Learn more in this eBook

We look forward to seeing you at ‘where engineering breeds creativity’!

Topics: digitalprinting, packaging, corrugated, packagingprinting, nsmulti, sustainability